When someone searches for a service near them, Google shows a map and a handful of local businesses first. Appearing there can bring more calls and visits than any other free channel. These steps cover the basics.
1. Claim and complete your Google Business Profile
Add your exact business name, address, phone number, opening hours, categories and a clear description. Complete profiles are easier for Google to understand and for customers to trust.
2. Choose accurate categories
Pick the main category that best describes what you do, and add secondary categories only where they are genuinely true.
3. Keep your name, address and phone consistent
Use the same details on your website, social pages and directories. Inconsistencies can confuse search engines and customers.
4. Add real photos
Photos of your premises, team and work help people decide to visit. Update them regularly.
5. Ask for reviews and reply to them
Invite satisfied customers to leave an honest review and respond politely to all feedback, including criticism. Never buy or fake reviews.
6. Create helpful pages on your website
Have a clear page for each service and each location you serve, written for real customers with your area mentioned naturally.
7. Make your site mobile friendly and fast
Most local searches happen on phones. A slow or awkward site loses enquiries.
8. Add click-to-call and directions
Make it effortless to phone you or open directions in one tap.
If you would like us to audit your local presence, contact Adanda Digitals or read about our SEO service.